Richie Akiva’s The Ned NoMad celebrated their inaugural NYC Halloween with a takeover by The Box on October28th and 29th, 2022, as The Haunted Hotel hosted by Richie Akiva..
The elaborate conversion of the hotel was designed by Richie Akiva in collaboration with Outside The Box Amusements, who brought their incredible skill to transform The Ned NoMad into an eerie, frightening and barely recognizable haunted world illustrated by characters and scenes from films such as Poltergeist and Psycho with extravagant themed performers scaring guests at every turn.
The Haunted Hotel consum
The evenings were hosted and produced by The Ned’s Richie Akiva with The Box featuring production by The Box’s experiential production company, Outside The Box Amusements, a creative foundry of bespoke hospitality, world-class entertainment and innovative design.
VIPS in attendance included Emily Ratajkowski, Irina Shayk, G Eazy, Edward Enninful, Taylor Hill, NY Yankees’ Harrison Bader, Giancarlo Stanton, Evan Mock, Emily Alyn Lind, Sophie Sumner, Stella Maxwell, Bazzi, Lena Lomako, Izzy Metz, Maxwell Osborne, Badius, Myles Turner, Rachel Winters, Kit Clementine Keenan, Amelia Gray, Pat McGrath, Talia Mota, Alica Herbeth, Ronnie Madra, Alex May, Alina Baikova, Alec Maxwell, Helly Nahmad, Lancey Foux, Anastasia Nikita, Katya Tolstava, Roy Nachum, Alex Crush, Sara Prendergast, and many more with music by DJ Hank Korsan, DJ Truth, Michael Simpson, Simon Alex, Rachel Winters and DJ Stravi.
Membership Collective Group (NYSE: MCG) opened its doors June 30th to The Ned NoMad in New York City, its second property for The Ned members club and hotel worldwide, and its first location in North America, helmed by Richie Akiva, the world renowned hospitality entrepreneur, known for establishing top hospitality brands and curating the most in demand parties globally for decades.